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Chef Izu and prestige Swiss watchmaker Parmigiani Fleurier already have a longstanding relationship due to a shared passion for creativity and craftsmanship. Now, Chef Izu joins an impressive list of Michelin-star chefs working with Parmigiani Fleurier, as its new brand ambassador in the Middle East, India and Africa.

“Chef Izu’s passion and hard work, his commitment to continuous training and his dedication to sourcing the best ingredients and to creating traditional, “real” dishes that are packed with flavour, draws strong parallels to our own skills as a traditional watchmaker. said Jean-Marc Jacot, CEO of Parmigiani Fleurier. Over the past 19 years, Parmigiani Fleurier worked very hard to establish a fully independent manufacture that would be directly inspired by a unique know-how of restoration and traditional watchmaking techniques. Today, producing hand finished components, movements and watches, of the highest quality available, remains our main goal as a brand. Plus who doesn’t love great food? So it is an honour for us to present Chef Izu Ani with a Parmigiani Fleurier Tonda Metrographe, and to support his many ventures in the gastronomy world.”

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Over the past 18 months, Parmigiani Fleurier gradually became one of our regular guests at La Serre. said Chef Izu. “They first challenged us to come up with new dishes to match the finest of wines during their regular wine tasting events, and they constantly come up with new, creative ideas to entertain customers and guests in a truly unique and personal way. As we were discussing the introduction of cooking masterclasses together, it dawned on us that our approach and objectives draw many synergies. I am looking forward for both our teams to join hands and grow as one through this partnership while sharing some of our common passion for craftsmanship.”

Follow Chef Izu on the La Serre Blog to get updates on his research trips to source organic ingredients, and on Twitter and Instagram